These aspects make it suitable for B2B(business to business) marketing. It focuses on career development and professional networking. LinkedIn is a social media network for the business community. They are preferred for B2C(business to consumer) marketing.Īnother social media platform that often gets overlooked and underestimated for its marketing capabilities is LinkedIn. Facebook, Instagram, Twitter, etc., are some of the goliaths in the social media marketing realm. Thus, it has become an inseparable part of digital marketing. The popularity of social media platforms in the last decade has only increased. Social media management is one of the most crucial arms of digital marketing. The results include increasing user engagement and bringing more people into the sales funnel. One cannot ignore promoting their brand on the web if they want to see tangible results.
In today’s scenario, digital marketing is a prerequisite for the success and online visibility of a business.
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